Andy Curlewis and Alan Walker discuss why marketing is an essential part of any modern recruiters toolkit; some specific tactics and techniques; and how to measure the effectiveness of a recruitment marketing strategy.

In this conversation with Andy we discussed:

  • Why marketing is an important skill for recruiters.
  • The difference between talent pipelining, talent pools and talent communities.
  • Whether building talent pipelines is the right thing to do, and how to build a talent pipeline (if it is).
  • The types of content that can be used in recruitment marketing.
  • What key metrics you should be measuring.
  • Does social media work?
  • How an organisation can differentiate themselves on social media.
  • User-generated content Vs corporate/marketing content.
  • The effectiveness of direct marketing through social.
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