Andy Curlewis and Alan Walker discuss why marketing is an essential part of any modern recruiters toolkit; some specific tactics and techniques; and how to measure the effectiveness of a recruitment marketing strategy.
In this conversation with Andy we discussed:
Why marketing is an important skill for recruiters.
The difference between talent pipelining, talent pools and talent communities.
Whether building talent pipelines is the right thing to do, and how to build a talent pipeline (if it is).
The types of content that can be used in recruitment marketing.
What key metrics you should be measuring.
Does social media work?
How an organisation can differentiate themselves on social media.
User-generated content Vs corporate/marketing content.
The effectiveness of direct marketing through social.