Tech is changing things.

Recruiters are concerned about robots taking their jobs away. I don’t see that happening. I do see an evolution of the role however and maybe even a shift in accountability.

What do I mean by that?

The recruitment industry might be better served to report to the marketing department instead of HR. Sound nonsensical? Consider the duties of a marketing strategist. Their process of work is basically this:

1. They define a problem or opportunity.

2. They develop a research plan.

3. They collect relevant data and information.

4. They analyse data and report findings.

5. They take action.

Now, apply all of the above into a recruitment strategy…

1. Define a problem or opportunity by asking questions.

This is the intake meeting, the time when recruiters meet with hiring managers to understand what their basic need is. Who is the ideal candidate? Where would they have likely worked in the past?

2. Develop a research plan.

You reach out to people in your applicant tracking system first, because they are most likely to respond to you, and you test the viability of your job description.

3. Collect relevant data and information.

As you screen and interview candidates, collect additional information based on their experiences and hiring manager interviews.

4. Analyse data and report your findings.

In this step, you know what the hiring manager wants versus what they have said they wanted. Once that is learned, you are able to present the most hireable candidates.

5. Take action.

Use all the info gathered, analysed and tested to build pipelines of candidates going forward. Recruiters are also taking on the role of brand ambassadors, particularly in an era of social media, where a positive representation of company culture on a personal profile can mean a great deal more than a blanket statement.

In summary…

Research, strategy, analysis, creativity, negotiation and relationship management are all skills needed for the future recruiter and thankfully, all skills that cannot be automated. Robots aren’t going to be much help with the last mile of the recruitment process i.e. getting people across the line.

I think recruiters of the future will have security in their role for many years to come.

The role may evolve further but, I do not see it ever being eliminated or wholly given to machines.

The solution lies in a peaceful coexistence; after all, robots don’t need coffee or sleep and can do more volume much faster than us. We should be automating the things that tech does better e.g. rules-based tasks but ensuring that we don’t lose the vital human side of recruitment.

It only makes sense.