Chris Stewart and Alan Walker discuss content, career sites and social media – and how they all play a part in a highly effective recruitment marketing strategy.
In this conversation with Chris we discussed:
Where recruitment teams should start, when starting to produce content.
Why creating content doesn’t need to be difficult, or expensive.
The power of video content, as the medium of choice when trying to drive engagement with graduates.
How you find out which type of content will work for your audience.
Which channels are most effective for distributing content.
Whether tailoring content for particular channels is important.
If SnapChat is an effective recruitment channel.
How to build an award-winning career site, and how long it takes, and which functions to partner with.
Turning employees into brand ambassadors (and keeping them there).
Social media as a recruitment tool, it’s effectiveness for specific campaigns and how to use it to attract talent.