In this second of 3 interviews, Alan Walker speaks to Danny Russell - an insights, data & analytics expert from the world of customer experience - to understand how we in recruitment can use insights for competitive advantage.
Candidate insights, data, analytics and talent intelligence have the potential to differentiate talent acquisition teams – but we’re still playing catch-up with many other professions. In this second of 3 interviews, Alan Walker speaks to Danny Russell – an insights, data & analytics expert from the world of customer experience – to understand how we in recruitment can use insights for competitive advantage.
In this conversation, they discussed:
How data & insights can reduce the risk of decision making
That data can be used to map out the typical journey of a candidate through the stages of Awareness, Interest, Decision and Action (application)
How understanding the candidate journey can help recruiters identify (and remove) roadblocks in that journey
The importance of brands being ’emotionally aware’ of what candidates are going through and how being more human can be the difference between an ‘ok’ experience and a ‘great’ one
Why many brands have become functional – to the detriment of the perception of their product – and why brands that show empathy will often get chosen over ‘better’ products
Danny's Contributor Profile