In this second of 3 interviews, Alan Walker speaks to Danny Russell - an insights, data & analytics expert from the world of customer experience - to understand how we in recruitment can use insights for competitive advantage.

Candidate insights, data, analytics and talent intelligence have the potential to differentiate talent acquisition teams – but we’re still playing catch-up with many other professions. In this second of 3 interviews, Alan Walker speaks to Danny Russell – an insights, data & analytics expert from the world of customer experience – to understand how we in recruitment can use insights for competitive advantage.

In this conversation, they discussed:

  • How data & insights can reduce the risk of decision making
  • That data can be used to map out the typical journey of a candidate through the stages of Awareness, Interest, Decision and Action (application)
  • How understanding the candidate journey can help recruiters identify (and remove) roadblocks in that journey
  • The importance of brands being ’emotionally aware’ of what candidates are going through and how being more human can be the difference between an ‘ok’ experience and a ‘great’ one
  • Why many brands have become functional – to the detriment of the perception of their product – and why brands that show empathy will often get chosen over ‘better’ products
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