In the second of 3 interviews, Alan Walker speaks to Dave Hazlehurst about creating content that is engaging and has impact.
They spoke about:
- How creating engaging content means understanding your audience personas
- Pain points being great motivators
- How developing personas means listening intensely to your audience
- How knowing where your targets hang out (online and offline) is key to ensuring your message is heard
- Using tools such as BuzzSumo and AnswerThePublic to identify content ideas
- User generated content being vital, and how high production values should be secondary to the quality of the content