In the second of 3 interviews, Alan Walker speaks to Dave Hazlehurst about creating content that is engaging and has impact.

They spoke about: 

  • How creating engaging content means understanding your audience personas
  • Pain points being great motivators
  • How developing personas means listening intensely to your audience
  • How knowing where your targets hang out (online and offline) is key to ensuring your message is heard
  • Using tools such as BuzzSumo and AnswerThePublic to identify content ideas
  • User generated content being vital, and how high production values should be secondary to the quality of the content
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