In the first of 3 interviews, Alan Walker speaks to Dave Hazlehurst about the importance of recruitment marketing and how it can help businesses.

Dave is a partner at Ph.Creative, which is a leading employer brand and recruitment marketing agency based in Liverpool, London and New York.

In this conversation with Dave we discussed:

Why recruiters need to think more like marketeers

Thinking more about customers and end users; what are they interested in?

Understanding your philosophy as a business and what makes you different

The two routes to recruitment marketing; going off and doing it yourself or bringing in outside knowledge

Thinking of aspects of marketing as community management rather than networking

The importance of giving value to a community first, rather than taking

The hedgehog concept

Dave Hazlehurst’s Contributor Profile

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