In the first of 3 interviews, Alan Walker speaks to Dave Hazlehurst about the importance of recruitment marketing and how it can help businesses.

Dave is a partner at Ph.Creative, which is a leading employer brand and recruitment marketing agency based in Liverpool, London and New York.

In this conversation with Dave we discussed:

  • Understanding your philosophy as a business and what makes you different
  • Why recruiters need to think more like marketeers
  • Thinking more about customers and end users; what are they interested in?
  • The two routes to recruitment marketing; going off and doing it yourself or bringing in outside knowledge
  • Thinking of aspects of marketing as community management rather than networking
  • The importance of giving value to a community first, rather than taking
  • The hedgehog concept
Dave's Contributor Profile

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