In the first of 3 interviews, Alan Walker speaks to Dave Hazlehurst about the importance of recruitment marketing and how it can help businesses.
Dave is a partner at Ph.Creative, which is a leading employer brand and recruitment marketing agency based in Liverpool, London and New York.
In this conversation with Dave we discussed:
Why recruiters need to think more like marketeers
Thinking more about customers and end users; what are they interested in?
Understanding your philosophy as a business and what makes you different
The two routes to recruitment marketing; going off and doing it yourself or bringing in outside knowledge
Thinking of aspects of marketing as community management rather than networking
The importance of giving value to a community first, rather than taking
The hedgehog concept