About our client – Maria Mallaband Care Group:
Maria Mallaband is one of the UK’s largest independent care providers, employing thousands of staff in over 80 homes for the elderly and mentally impaired across the country. The organisation is made up of employees passionate about care, who put the happiness and well-being of residents at the heart of everything they do.
Why use the ClickIQ platform?
Maria Mallaband Care Group needed to improve the performance of their recruitment advertising spend for their hard-to-fill roles and in harder to recruit for locations; particularly care, care assistant, nursing and senior care managerial positions and as a result, to increase the number of job applications and reduce wasted spend.
How ClickIQ is transforming its recruitment advertising:
ClickIQ’s automated job advertising platform takes a feed of jobs directly from Maria Mallaband Care Group’s HR system, campaigns are set up according to our client’s goals, which jobs are automatically allocated to. ClickIQ’s platform then manages, tracks and optimises the performance of the jobs in real time, focusing spend where it’s needed most on the harder to fills roles to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards. As some regions and locations are much harder to recruit for than others, ClickIQ’s platform automatically shifts spend from the easier locations to the harder to recruit for ones.
ClickIQ recently launched the world’s first job-based social media tool, that takes job descriptions directly from the ATS to dynamically create highly targeted, multi-format, employer-branded job adverts that appear in specific candidates’ (such as nurses) Facebook and Instagram newsfeeds and GoogleAds, all in real-time.
This is a game changer for clients recruiting in skills shortage areas such as the Healthcare Sector, particularly when it comes to using social media to target at job level and reaching passive jobseekers and capturing candidate interest at the very start of their job search.
The results we achieved:
As a direct result of plugging into ClickIQ, Maria Mallaband Care Group saw a dramatic increase in their recruitment advertising performance:
- Average cost per click decreased by 51%
- Average CPA decreased by 13%
- Average monthly number of applications increased by 79%.
And through automating the entire recruitment advertising process at a job level we were able to save our client significant time.
Overall the ClickIQ platform successfully reduced Maria Mallaband Care Group’s average cost per application in a matter of weeks, improving performance by 52%.
ClickIQ’s automated job advertising platform manages, tracks and optimises the performance of candidate attraction in real time, focusing spend where it’s needed most to reach both active and passive job seekers across Indeed, Google, Facebook and an extensive network of job boards.