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Hung Lee and Alan Walker discuss how building a personal brand can help with both short-term goals and long-term career aspirations, and how growing a community needs the right approach – but the benefits can be amazing.

In this interview, we learnt:-

  • The importance of building a personal brand in the recruitment space
  • What a recruiter can do to build their personal brand
  • What collaboration and partnerships can be the key to success
  • How being present and active online can accelerate relationships
  • What a talent acquisition leader can do to position themselves as influencers or thought leaders
  • What triggered the idea behind Recruiting Brainfood, and the benefits Hung has seen from developing his personal brand
  • How recruiters can build and leverage communities
  • Why members must “self-identify” to be truly part of the community
  • What community members expect, and how to encourage engagement
  • The benefits of building communities for recruiters, when they should consider doing so, and the ROI
  • Why supporting existing communities, rather than building your own, can be beneficial


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