Alan Walker speaks to Katrina Hutchinson-O’Neill about how TA leaders can build a business case for investment.

In the conversation, we learnt:

  • How the biggest challenges TA teams face are that they apply a narrow lens to a business case
  • That a good business case goes well beyond the impact on TA’s budget
  • Why TA need to look at the cost, efficiency and other benefits outside of TA – such as HR and widen the business
  • That people still make emotional decisions, and why storytelling is important
  • Why business leaders and budget holders don’t always want to talk TA – they want to talk business metrics
  • Why spending time with – and learning from – procurement and finance can make less commercial TA leaders better at building business cases
  • How networking with other TA leaders who’ve delivered transformation programmes can be another great learning opportunity
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