In this episode, Alan Walker speaks with Phil Catcheside about the candidate market segmentation project he is leading at Network Rail.

In this episode, Alan Walker speaks with Phil Catcheside about the candidate market segmentation project he is leading at Network Rail.

They talked about:

  • Who Phil is and what it is he does
  • What market segmentation is, why it’s important and the decisions it can drive
  • Why this project is so relevant for an organisation like Network Rail
  • How he has managed the project
  • Executive buy-in
  • What external support he brought in
  • Some interesting finding so far, and how they challenged perceptions
Phil's Contributor Profile