In this episode, Alan Walker speaks with Helen Durkin on the subject of employer branding.

In this conversation with Helen, we hear:

Some of the specific challenges Indeed face

How getting support internally is vital

The crossover between employer and corporate brand

How to build awareness in new markets

Why listening to feedback – internally and externally – is essential

Why developing employee ambassadors/advocates is vital, and how to do it organically

Tips for those starting out on their employer branding journey

Helen Durkin’s Contributor Profile