In conversation with, Recruitment Advertising, Recruitment Marketing, Talent Acquisition

Richard Hutchinson on Personalising Your Attraction Strategy

27th September 2019

Watch Later Cinema Mode

In this interview, ClickIQ's Alan Walker speaks with Capita's Richard Hutchinson about attraction strategy personalisation and how to target and engage candidates more effectively.

Personalising your attraction strategy for every hire seems like recruitment nirvana. Imagine being able to deliver a bespoke campaign for every role you hire for! But is this realistic, and if you can’t do it for all roles, which ones should you focus on?

In this interview, ClickIQ’s Alan Walker speaks with Capita’s Richard Hutchinson about attraction strategy personalisation and how to target and engage candidates more effectively.

They talked about:

Why personalisation is essential, particularly in today’s recruitment market
The persona-mapping of potential candidates as being a starting point and how understanding challenges, motivations and aspirations (and how the target audience likes to consume content) is key
How developing varied content – think job, industry or lifestyle – is increasingly important
Why targeting the audience on the right platforms is essential
Utilising a variety of data points to complement and validate persona-mapping
Why personalisation should help shape the conversations that recruiters have with talent
How it is important to be strategic when deciding which roles to conduct a heavily personalised attraction strategy for (as it’s impossible to do it for all roles)
How having the right technology in place is key to automating as much of this activity as possible